Shanghai dating agency
approach, the company provides a platform for finding a potential spouse.
This more than doubled to RMB 4 billion at the end of 2017 and is expected to reach over RMB 5 billion by 2020.“[The] newly-born population during 1982-1997 shows that demand for marriage will remain high in the next 5-10 years.
Baihe also started to help individuals with little time meet a prospective life partner.
The company claims to achieve this by introducing psychology into the field of matchmaking. Founder Wang Lifan noticed the difficulty her single friends had finding partners and decided to start an online matchmaking service.
Unlike Jiayuan’s founder, who spent 20 days designing the platform’s first homepage, Wang had graduated from Tsinghua University’s computer studies department..
Previously, potential partners would be introduced by family members or friends, sourcing them from their social circles.
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Sampson Blair, family sociologist at The State University of New York and former visiting professor at East China Normal University, told Tech Node.